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April 9, 2011 Posted by Victor in Facts and figures, marketing, Social Media

Brands Pursue the Social Consumer

"Marketing is too important to be left to marketers..."  
The same goes for social media. The best way to destroy or to build trust through social media participation is to treat it as just another marketing exercise.

A recent study showed that social media marketing accounts for 64% of the roles of employees at ad agencies.  And as of 2011, marketers are increase their usage of social media to 75%, this includes utilizing iPhone apps, video social media and blogging. 69% of marketers believe that social media is a component of an effective customer relations program.

Why the shift to marketing using social media?  The answer is the rise of the social consumer. 
What is the social consumer?  These are people who are actively engaged in using communication tools to speak their mind about products or services. This involves word of mouth and social media for criticism, praise, etc.

However, while many agencies are moving to social media, there is still a lot to learn. Especially concerning using social media strategies and tactics effectively. Social media is ever-changing, and takes a lot of focus and research to utilize it effectively.

1. Marketing
2. Public Relations
3. Sales
4. Customer Service

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