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June 28, 2011 Posted by Victor in Facts and figures, marketing, Social Media, Trends

Infographic: Social media & the business communication strategies

Social Media is fundamentally transformative and it's rapidly evolving the architecture of business, communications, and the dissemination of information and influence.

The Center for Marketing Research at the University of Massachusetts Dartmouth updated its annual study on the adoption and practice of social media by the Inc. 500, a list of the fastest-growing private companies in the US. 

The study found that most businesses recognize the importance of experimentation and engagement, with 91 % of companies reporting the incorporation of at least one social media service or tool in 2009. Literacy and awareness was also on the rise with roughly 75 percent stating that they were now “very familiar” with social networking. This was reflective in the impressive drop in Inc 500 companies that did not use social media whatsoever, plunging from 43 percent in 2007 to 9 percent in 2009.

As a cost-effective way to engage online, social media gives companies broader reach beyond traditional communication methods like email. With a simple post or tweet, businesses can promote products and services, provide instant feedback or support, creating an online community of brand enthusiasts. Staying competitive in today’s fast moving business landscape requires a solid social media strategy.

Take a look at the infographic for more

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