June 9, 2011 Posted by Victor in Facts and figures, mobile, Trends

Trends: Mobile Apps Market

  • Mobile fragmentation problem will continue with the help of Android OS (did I mention the 1.1, 1.5, 1.6, 2.0, 2.01, 2.1, 2.2, 3.0 versions?) and across operating systems and device (Apple OS, BlackBerry, Nokia Symbian, Windows Mobile..)

  • The number of Smartphone and tablet "rookies" users will increase, also the need for better user experience, better design and more mobile application and media. 

  • Localization for the Mobile and Social application is one of the biggest trends, starting from Groupon like business to Google and Amazon

  • Applications will replace the websites, traditional publishers will go mobile

  • Free content and games application will rule, the adoption of micro-transactions is highly expected and needed to start selling.

  • Privacy is still an issue, application security and threats will become more important because of the sensitivity of the informations stored on smartphones


Check the Nielsen report to see some data on recent trends


Nielsen Report

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