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start ups

March 14, 20134 years ago

Now Trending: Consumers Hungry for New Brands

    It's the perfect time for ambitious startups to enter the business sphere with a unique brand! According to statistics and consumer trend polls, people are hungry for new brands and are ready to embrace an innovative shopping experience. Established companies need to compete with the new wave of entrepreneurs who take advantage of the globalization of innovative ideas, the concept of PRETAIL shopping and the need of consumers for unique products. Read more

October 25, 20124 years ago

Book review: The Innovator’s Dilemma:When New Technologies Cause Great Firms to Fail by Clayton M. Christensen

Clayton M. Christensen decided to write a book about the reason why established and prestigious companies fail when it comes to using new and innovative technologies. This study proves to be a textbook for all managers who want to take full advantage of technological inventions in order to guarantee the success and growth of a firm. According to the expert, numerous companies from different industries (e.g. the disk drive industry) decided to rely on the efficiency of sustaining technology, used to improve the performance of already released and manufactured products instead of exploring the benefits of disruptive technologies that bring a major innovation. Read more